Thursday, September 29, 2011

Oh Mother!

When you're searching for the perfect pair of jeans the last thing you may want to hear is the sales girl offering you a pair of "Mother jeans." Just the mere thought of an extra-long fly makes any woman cringe. 

But fear no more, because this L.A. based company is quick to prove -yet again- that Mother was right. 
This instant classic denim company was started by denim-gurus Lela Tillem, formerly of Citizens of Humanity, and Tim Kaeding, formerly of Seven for All Mankind. As for the name? According to the company, the feeling of the denim is soft and nurturing, just like a Mother. So come on in, try them on and take your new favorite pair of jeans home.